Bending Spoons gutted Vimeo in January 2026

Your VHX platform is unmaintained. Move while you still have a migration window.

On January 20, 2026, Bending Spoons - Vimeo's new owner - laid off over 1,000 employees including, per Gizmodo, the entire video team. No formal VHX shutdown has been announced because the team that would announce one no longer exists. Move your videos, subscriber list, and brand to a platform that runs on your terms - at $0.20 per subscriber per month, flat. No revenue cut. No vendor risk.

What's actually happening to Vimeo

This isn't marketing. Every claim on this page is sourced from mainstream tech press. Verify before you move.

Bending Spoons acquired Vimeo

Late 2025. Private equity-style owner with a known playbook: buy past-peak tech companies and cut aggressively. Same firm bought WeTransfer last year and cut 75% of its staff.

Slate coverage →

Jan 20, 2026: 1,000+ laid off

Bending Spoons confirmed the layoff on the record. A former staffer told Gizmodo "almost everyone at Vimeo was laid off, including the entire video team."

Gizmodo report →

Nobody is left to maintain VHX

No formal OTT shutdown date has been announced - because the team that would announce one is gone. Your platform is in maintenance limbo. When things break, there's nobody to fix them.

Slate: "something much darker" →

The worst-case version: no formal deadline means you don't know when the billing, the player, the CMS, or the subscriber database quietly stops working. Move while a migration is still a planned project - not a fire drill.

What this saves a real Vimeo OTT creator

Example: 1,000 subscribers paying $9.99/month. Vimeo's cut is roughly 10% revenue share plus per-sub fees. Same audience on CrocOTT pays a flat $0.20 per subscriber per month.

Monthly revenue (1,000 × $9.99)$9,990
Vimeo OTT - fees & rev share (~14%)~$1,400/month
CrocOTT - flat $0.20 × 1,000$200/month
You keep, per year$14,400 more

Use the cost calculator for your own numbers.

Vimeo OTT today vs CrocOTT

No tech jargon. Just what changes for your business when you switch.

What matters to your businessVimeo OTT (VHX)CrocOTT
Will it still be here next year?Owner (Bending Spoons) fired the entire video team in Jan 2026. No one is maintaining the platform. No formal shutdown date - which is worse, not better.Runs on your servers (or a host you choose). Nobody can turn it off.
What you pay per subscriber~$1 base + ~10% revenue share, plus transaction fees.$0.20/subscriber/month, flat. No revenue cut, no transaction fees.
Branded apps your viewers actually useWeb only - or locked behind enterprise pricing.iOS, Android, Apple TV, Fire TV, Roku, Samsung, LG, web - your brand front and center.
Your subscriber listVimeo controls who you can email. You can't take it with you.100% yours. Email them direct, build a real relationship.
Live streaming, PPV, premieresExtra fees per event, or not available.Live, PPV, scheduled premieres - included, no per-event surcharge.
Sell more than just videoSubscription only.Courses, coaching, merchandise, event tickets, donations, memberships - from the same place.
Pricing transparencyTier pricing changes. Migration costs are quoted privately.Every price published on the website. No surprise hikes.
What happens to your existing subscribersStuck on an unmaintained platform with no support team left.We help you import them, billing history and all, with zero gaps.

What you actually get back when you move

Three things change for your business - every one of them is yours to keep.

Keep more of every subscription

Flat $0.20 per subscriber per month. No revenue cut, no transaction fees, no per-video charges.

  • Pricing is public - see the full breakdown anytime
  • One-time payment for your apps instead of paying monthly forever
  • No "we're restructuring our tiers" surprises

Reach more people, sell more

Your own branded app on every device people watch TV on - not just a browser.

  • Apple TV, Fire TV, Roku, Samsung, LG, iOS, Android
  • Sell courses, coaching, merch, event tickets, donations
  • Free tiers, student pricing, institutional access, pay-what-you-can

Own your business, not rent it

Your content, subscribers, and apps keep running no matter what happens to any single vendor.

  • Your subscriber list is yours to email directly
  • Your brand front and center, not someone else's
  • Nobody can turn off your platform on you

How the move works

Most creators are live on CrocOTT in two to four weeks. We do the heavy lifting on the migration so your subscribers don't notice the switch.

1

15-min walkthrough

We look at your current VHX setup and show you exactly what your CrocOTT version would look like.

2

Brand & build

We set up your platform, brand the apps, and connect your payment processor. You approve the look.

3

Move your library + subscribers

We import your videos, billing history, and subscriber list - no gap in service for your audience.

4

Go live

Your viewers download the new app. You start keeping the money you used to give Vimeo.

Common questions from VHX creators

If your question isn't here, ask on a call - every answer is on the public site, no sales theater.

Will my subscribers notice the switch?

No. We import their billing, their viewing history, and their access - they download a new branded app, sign in with the same email, and pick up where they left off. The only thing they notice is that the app finally works on their TV.

Do I have to be technical to run this?

No. You manage your platform from a browser-based admin panel: upload videos, manage subscribers, run promotions, see analytics. We handle everything underneath. Optional managed hosting is available if you don't want to think about servers at all.

What about the apps? Vimeo charges enterprise rates for those.

Apps for iOS, Android, Apple TV, Fire TV, Roku, Samsung TV, LG TV, and web are one-time payments - not a monthly tax. You pay for the app once and own it. Pricing is public on the pricing page.

How long does the migration take?

For most creators on Vimeo OTT it's two to four weeks from kickoff to going live, depending on library size. Subscriber import, payment processor connection, and app branding happen in parallel.

What if I want to leave CrocOTT later?

You take everything with you. Your videos, your subscriber list, your billing history - it's all yours, in standard formats, exportable any time. The whole point of owning your platform is that the door is always open.

Can I sell more than just video subscriptions?

Yes. CrocOTT supports courses, coaching packages, event tickets, merch, donations, memberships - the same checkout that runs your video subscriptions runs everything else. You're not limited to one product type per customer.

Is there a free trial?

Yes. Start a free trial with no card required. Or book a 15-minute walkthrough first if you want to see your exact setup before signing up.

Stop renting your audience.

Vimeo decides the rules, the pricing, and what features you get. CrocOTT puts those decisions back where they belong - with you.